Bloom

A modular packaging system

Bloom needed packaging that worked on Instagram and inside a chemist shop. We designed a system of soft botanical illustrations on apothecary glass, with a clear ingredient-led hierarchy that felt scientific without feeling clinical.

Eleven SKUs share a common typographic structure but each is colour-coded to its hero botanical. The result: a shelf presence that reads as a family at a glance, with enough distinction at three feet to navigate without confusion.