Shorewood

A website built around floor plans

Shorewood builds 4-6 boutique residential projects a year, but their digital presence read like a national mass-builder. We tightened the brand to feel like the projects they actually deliver — bespoke, slow, considered.

The new site lives or dies on three pages: project overview, floor plans, and sales contact. We obsessed over those three. Loading time on a 3G connection dropped from 8.4s to 1.2s. Floor plan downloads grew 6×.